Business Spotlight: Village Motorsports

In 2001, the founders of Village Motorsports attended an ATV/tractor pull in Madison County, Virginia. At that time, it became evident to them that powersports enthusiasts in the greater Lake Anna area had limited options for both manufacturers and dealerships in which they could shop. That moment ignited the spark to fuel the passion that is Village Motorsports.

Over 20 years later, the dealership has had the honor of being named a top 100 dealer in the nation, received the “Dealer Excellence” award from the National Marine Manufactures Associations in both sales and service, and has been named Virginia’s top dealer two years in a row. They are blessed to have not only great customers, but also a team of employees that share their commitment to providing great products, superior service, and knowledge at a fair price. 

Village Motorsports is fortunate to sell goods and services that provide an outlet from the every day, pull family and friends together, create life-long memories, or make a hard day’s work a little bit easier.

The dealership first ventured into the powersports industry in 2001 with Kawasaki Mules and ATVs, and a few short years later, they added motorcycle and jet ski lineups to the dealership. This opened the door for them to add Suzuki as well. Today, Village Motorsports sells and services the full line of Suzuki motorcycles and ATVs.

In 2014, the company added Polaris products. With a massive product lineup of Sportsman ATVs, Rangers, RZRs, Generals, and Xpeditions, Polaris has an off-road vehicle that will fit every budget and meet every need. They also have the most extensive accessory assortment available.

2016 provided an opportunity to add Yamaha motorcycles, ATVs, and side by sides. In 2019, Village Motorsports expanded to Yamaha waverunners as well. While supply has been limited during their tenure with Yamaha, they are excited about the future.

The dealership didn’t stop there! As with all the products they offer, Village Motorsports looks for opportunities that will provide a better experience for their customers. This is what drew the company to the Icon Electric Vehicle line in 2022. Rapid growth in the region and evolving customers defined a need they felt was not currently being met. Icon EV provides customers with a new electric alternative for navigating neighborhoods and properties alike.

Village Motorsports’ latest addition is Mastercraft boats. It became clear to the dealership that central Virginia residents did not have access to premium ski boats and the necessary service that comes with owning these products.  As Mastercraft owners, the staff knew this firsthand. Thus, their venture into the tow boat market began. They are excited about the direction this will not only take our dealership, but the opportunity it will provide to their customers.

Village Motorsports is located on Route 20 in Unionville, just 4/10 of a mile from the intersection of Route 20 and Route 522. You can also visit them online at www.villagemotorsportsva.com.

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Lake Anna Connections is the premier magazine and business directory serving the entire Lake Anna area.